VISIT FLORIDA
Creative Pitch
Creative Concept & Design, Art Direction, Video Production
The following work shows a social media campaign strategically planned to boost Florida's Tourism. We strived to build on the brand’s equity of #LoveFL and make it meaningful to various different target segments such as families, weekenders, winter travelers and more. With individualized creative that speaks to specific people and their interests, executed purposefully and consistently, and supported by smart targeted media we would elevate Florida in the minds of potential travelers and give everyone who sees it even more reasons to #LoveFL.
