PLAYTEX SPORT
Digital Campaign
Art Direction, Social Asset Design, Animation, Post-Production
The highlight reel and social assets below showcase key components from the Try it. Trust it. Play on campaign. The goal of this campaign was to increase brand awareness, educate consumers on product benefits and to drive trial of Playtex’s new compact tampon. As the lead Art Director, I created engaging content on multiple social channels and art directed high-level influencer video shoots that all contributed to the success of this campaign
Try it. Trust it. Play On! campaign reel
Samples of Snapchat video ads
Video assets from the Try it. Trust it. Play on campaign, featuring influencer Aly Raisman
Video assets from the Try it. Trust it. Play on campaign, featuring influencer Chloe Lukasiak
Informative video about Playtex Sport’s new compact tampon